I run my own agency on the same pattern I teach and install: a lean setup where Claude and a stack of local models I train in-house do the repeatable work, and a person signs off on everything that ships.
What I care about most is passing on the principles. The course walks the whole method step by step, a private community comes with it where we work through it together, and the starter kit gets you running for free. You build on your own project and keep what you make.
Want a closer hand? I coach one on one, and when it is the right fit, I install the whole system for a small business myself. The two case studies below are systems I built.

Our first AI agent, built within our Claude Code operating system. She runs this practice's content wing under our direction: art-directs the Quarterly, fronts its covers, and keeps the social grids.
This practice · content wing







Each face is a small model we train ourselves, a technique called a LoRA. Six hours apiece on our own GPU, retraining an open image generator on pictures we made and curated first. The voices too.
Train your own character →
Built to help run a direct-to-consumer heritage seafood brand. Hand her one list and she flips the switches for the season, with an owner signing off and people keeping the person-to-person work.
Client install · heritage seafoodA marketing house at heart, with an operations method underneath. Our creative direction comes out of high fashion, trained in New York, Milan, and Florence. Now we build custom agents and AI operating systems for small businesses, entrepreneurs and other projects.
A direct-to-consumer seafood brand run by a lean team and Quinn. The season-long install plus the human-facing operator toolkit, fully operational.
A boutique web, SEO, and content agency that runs the operator-install pattern on itself: a lean team with Laura as a third employee, every loop closed.
The whole method, taught step by step, with a private community that comes with it. Built around installing AI in your own project.
Become an operator →Get a coding agent running and learn to drive it, frontier or fully local, the free first step before the course. No coding.
Get started free →We use the best tool for each job: frontier AI like Claude every day, hand in hand with open tools running on our own machines. Local is where we lean when we can, and where sensitive or proprietary work always goes. The systems we build for you follow the same rule: they live in your accounts, and what is yours stays home. Even our agents' faces, like Laura and Quinn's, are trained in-house with a technique called a LoRA, so they stay ours. We teach the same way we build, and the course and the quarterly are there so you can do this yourself.
Our magazine that aims to expand perspective on all frontiers and applications of Artificial Intelligence. From case studies about real work, businesses and projects to field guides on how to deploy local solutions, and musings from within the singularity, all built from one laptop in Catawissa, Pennsylvania.
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