I run my own agency on the same pattern I teach and install: a lean setup where Claude and a stack of local models I train in-house do the repeatable work, and a person signs off on everything that ships.
What I care about most is passing on the principles. The course walks the whole method step by step, a private community comes with it where we work through it together, and the starter kit gets you running for free. You build on your own project and keep what you make.
Want a closer hand? I coach one on one, and when it is the right fit, I install the whole system for a small business myself. The two case studies below are systems I built.
Every system we build sits on the same AI infrastructure: a project folder that holds the business's rules, data, and memory, with Claude and local models working on top of it. The business changes; the foundation underneath does not.
The foundation · rules, data, memoryThe layer connects to the accounts you already run, the email platform, the ads, the store, the books, through their own APIs. One decision upstream, and the repeatable work moves across every channel at once.
The wiring · your accountsNothing touches money, a customer, or a live page without a person's say-so. The system drafts and shows its trail; the owner makes the call.
The gate · human approvalA marketing house at heart, with an operations method underneath. Our creative direction comes out of high fashion, trained in New York, Milan, and Florence. Now we build AI operating layers and the infrastructure under them for small businesses, entrepreneurs and other projects.
A direct-to-consumer seafood brand run by a lean team on one AI operating layer. The season-long install plus the human-facing operator toolkit, fully operational.
A boutique web, SEO, and content agency that runs the operator-install pattern on itself: a lean team on one AI operating layer, every loop closed.
The whole method, taught step by step, with a private community that comes with it. Built around installing AI in your own project.
Become an operator →Get a coding agent running and learn to drive it, frontier or fully local, the free first step before the course. No coding.
Get started free →We use the best tool for each job: frontier AI like Claude every day, hand in hand with open tools running on our own machines. Local is where we lean when we can, and where sensitive or proprietary work always goes. The systems we build for you follow the same rule: they live in your accounts, and what is yours stays home. Even the image models behind our creative work are trained in-house, so they stay ours. We teach the same way we build, and the course and the quarterly are there so you can do this yourself.
Our magazine that aims to expand perspective on all frontiers and applications of Artificial Intelligence. From case studies about real work, businesses and projects to field guides on how to deploy local solutions, and musings from within the singularity, all built from one laptop in Catawissa, Pennsylvania.
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